Investment Firm + Brand Agency

Bullish is an early-stage consumer venture firm in search of founders building remarkable propositions. 

What We Do

We are uniquely constructed to succeed in 21st century consumer investing, with a proven approach to identifying deals with high potential.

Our Approach

We look for outlier entrepreneurs with a B2C idea at the pre-seed / Seed / Series A stages that perhaps the traditionalists don’t quite “get” right away.

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We are extremely open-minded to propositions that connect to an enduring cultural need — harnessing some form of innovation — and use it to exploit a category that’s been too lazy to change.

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We employ a demand-side biased diligence process, made up of eight critical factors that have delivered strong returns over the last 10 years, leading us to invest in < 1% of the deals we see in a given year.

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Select Investments

Care/of

Technology enabled health that starts with a fully customized vitamin pack.

Casper

Sleep reimagined from the ground up, and across the board.

Harry's

A great grooming experience at a fair price.

Hu

Chocolate that helps people get back to eating, living, and thriving like humans.

Nom Nom

Fresh, human-grade food for dogs and cats.

Peloton

Studio fitness streamed live and on demand.

Warby Parker

Socially conscious, designer eyewear at a revolutionary price.

Core Team

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General Partner

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Associate

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Managing Partner

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Managing Partner

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Venture Partner

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Advisor

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Advisor

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Advisor

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Partner

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Partner

hey@bullish.co
212.634.4224

Looking for a job/internship?

We are looking for people who want to help identify the most remarkable businesses in the world. Is that you? Tell us why and include your LinkedIn profile and/or resume at hey@bullish.co

Looking for investment?

If you are an entrepreneur obsessed with creating a game-changing consumer business, please email us an overview of the idea and financing to c.diem@bullish.co

Looking to invest in our fund?

If you are an accredited investor or fund interested in doing business together, please contact us at c.diem@bullish.co

New York / Denver / Greenwich / Portland