Bullish is an early-stage consumer venture firm in search of founders building remarkable propositions.
What We Do
We are uniquely constructed to succeed in 21st century consumer investing, with a proven approach to identifying deals with high potential.
Our Approach
We look for outlier entrepreneurs with a B2C idea at the pre-seed / Seed / Series A stages that perhaps the traditionalists don’t quite “get” right away.
We are extremely open-minded to propositions that connect to an enduring cultural need — harnessing some form of innovation — and use it to exploit a category that’s been too lazy to change.
We employ a demand-side biased diligence process, made up of eight critical factors that have delivered strong returns over the last 10 years, leading us to invest in < 1% of the deals we see in a given year.
Select Investments
Care/of
Technology enabled health that starts with a fully customized vitamin pack.
Casper
Sleep reimagined from the ground up, and across the board.
Harry's
A great grooming experience at a fair price.
Hu
Chocolate that helps people get back to eating, living, and thriving like humans.
Nom Nom
Fresh, human-grade food for dogs and cats.
Peloton
Studio fitness streamed live and on demand.
Warby Parker
Socially conscious, designer eyewear at a revolutionary price.
Core Team
hey@bullish.co
212.634.4224
Looking for a job/internship?
We are looking for people who want to help identify the most remarkable businesses in the world. Is that you? Tell us why and include your LinkedIn profile and/or resume at hey@bullish.co
Looking for investment?
If you are an entrepreneur obsessed with creating a game-changing consumer business, please email us an overview of the idea and financing to c.diem@bullish.co
Looking to invest in our fund?
If you are an accredited investor or fund interested in doing business together, please contact us at c.diem@bullish.co
New York / Denver / Stamford / Portland