Our campaign for Light Phone, also a portfolio company, won Campaign’s Ad of the Week. Light Phone, known for its minimalist anti-smartphone, addresses Apple CEO Tim Cook, questioning whether the way people use their phones is problematic or if the devices themselves are part of the issue, quoting Cook's own statements. The campaign began with a full-page ad in The New York Times and then launched out-of-home in Cupertino and at TechCrunch Disrupt. Ultimately, the campaign and Light Phone aim to foster a healthy dialogue about technology addiction and highlights Light Phone's mission to help users step back from constant connectivity.