Bullish is a strategy-led brand agency in pursuit of the remarkable. 

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What We Do

We are uniquely constructed to bridge the gap between consulting and creation to add game-changing impact to 21st century turnarounds and transformations.

Our Approach

Strategy is the cornerstone of everything we do. We offer a complete suite of services from Primary Research to Positioning/Messaging Strategy to Communications Planning. All of it comes together with our RaOS (Remarkability as Operating SystemTM) process to create the optimal conditions for creativity to drive commerce.

Custom Qualitative/Quantitative Research
Marketplace/Opportunity Sizing
Consumer Segmentation
Persona Development
Consumer Decision Journeys
Competitive Analysis
Vision/Mission Development
Positioning Development
Brand Strategy Development
Messaging Development
Brand Portfolio Optimization
Communications Planning

We build cohesive design systems rooted in consumer experience. Our approach goes deeper than how your brand looks, speaks, or even acts — we manifest feeling and spirit, building brand worlds where every detail of every touchpoint is an exercise in purpose and expression.

Concept Ideation
Concept Prototyping
Concept Testing/Refinement
Service Design Development/Planning
Product Roadmap Planning/Implementation
Brand Logo/Identity Design
Packaging Design/Development

We deliver Big Ideas that matter. We are equally comfortable developing video content as we are engineering retail activations (and everything analog and digital in between). All of it is designed to marry a given proposition to a market in a way that resonates on a cultural level. It needs to be remarkable. Or, it’s just noise.

Creative Platform Development
Campaign Development
Experiential Development
Custom Content
Naming

We deliver Big Ideas that matter. We are equally comfortable developing video content as we are engineering retail activations (and everything analog and digital in between). All of it is designed to marry a given proposition to a market in a way that resonates on a cultural level. It needs to be remarkable. Or, it’s just noise.

Creative Platform Development
Campaign Development
Experiential Development
Custom Content
Naming

Select Engagements

Bose

Helping a pioneer in audio technology apply their innovation to a new market.

Gainbridge

Finding a way to make a stigmatized category something worth talking about.

Light Phone

Turning a technology into an commentary about the state of our digital lives.

Mack Weldon

Transitioning a DTC-centric pioneer into a mainstream brand.

Neighborly

Transforming the world’s largest home services company for the digital age.

Nike

Using social to drive traffic into stores and become the shoe of the summer.

Spark

Inviting people who love to cook into the wonderful world of grilling.

Anheuser-Busch
BellRock
Bose
The Bu
Gainbridge
GNC
GoDaddy
HumanCo

Light Phone 
Matchabar
Neighborly 
Nike
NomNom
Pepsi
Spark

Core Team

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JOELY SIMON

Associate

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ALEXA DEPASQUALE

Director, Strategy 

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JESSICA JOINER

Creative

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BRENT VARTAN

Managing Partner

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JAKE TIEMAN

Creative

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LAURA HOCKSTAD

Manager

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ZACH LEV

Partner

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NATE MOORE

Creative Director

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MICHAEL DUDA

Managing Partner

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JOLIE GUZ

Creative

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CHERYL LI

Creative

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BRETT ANDERSEN

Director, Operations

hey@bullish.co
212.634.4224

Looking for a job/internship?

We are looking for people who want to help build the most remarkable businesses in the world. Is that you? Tell us why and include your LinkedIn profile and/or resume at hey@bullish.co

Looking to hire an agency?

If you are a CEO, COO, CMO, or Marketer and interested in understanding how we could help provide our breed of services in the name of growth, we’re happy to engage in a confidential discussion at k.smith@bullish.co

New York / Denver / Stamford / Portland