RADD Foods is a small brand with big ambitions to bring super bold flavor to the sleepy non-dairy aisle. Based in Michigan, the scrappy team sought help to redesign RADD's packaging to get buyers excited about their sliced cheese product as they pushed further into retail.
To start the year, we launched a $24K for 2024 initiative to give an ambitious early-stage consumer company access to Bullish’s design services and help the brand achieve a creative business priority in 2024.
As the winner, our team worked with RADD to refresh the brand and show the new energy it's bringing to dairy shelves.
We designed RADD’s new packaging to make it eye-catching on shelves and grab the attention of flavor-hunting foodies. The rebrand features a partnership with Frank’s RedHot and a ranch flavor.
We designed RADD’s new packaging to make it eye-catching on shelves and grab the attention of flavor-hunting foodies. The rebrand features a partnership with Frank’s RedHot and a ranch flavor.
With the brand refresh, we helped give RADD a clear personality, a language to speak in, and a sense of time rooted in the 80s and 90s.
With the brand refresh, we helped give RADD a clear personality, a language to speak in, and a sense of time rooted in the 80s and 90s.
We created an impactful wordmark paired with elements that tell a story and build a world around the brand that evokes the same sense of surprise and excitement you get from RADD's bold flavor.
We created an impactful wordmark paired with elements that tell a story and build a world around the brand that evokes the same sense of surprise and excitement you get from RADD's bold flavor.
“Bullish created a brand system that will serve us as we grow.”
RADD's Emily Cole
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