Miami-based Delta Shoes, a legacy casual footwear company, approached Bullish with the idea to create a new direct-to-consumer premium sneaker line for men and women.
Bullish worked with Delta Shoes to develop a whitespace for a modern footwear label that the wholesale-first company could sell online. The result was the recent rebrand for Movers, a Brazilian-inspired sneaker line and its accompanying direct-to-consumer website launch.
We used the theme of movement and the spirit of Rio de Janeiro to guide the rebrand of Movers’ visual identity, wordmark, color palette, and tone and voice, all the way down to the shoe itself.
We used the theme of movement and the spirit of Rio de Janeiro to guide the rebrand of Movers’ visual identity, wordmark, color palette, and tone and voice, all the way down to the shoe itself.
We drew inspiration from the iconic wave patterns of Copacabana Beach. The wave-inspired 'M' brings a sense of energy and joy, grounding the shoe in the culture and people who make them move. And it’s the centerpiece of the shoe’s design.
Every one of the six styles - crafted in Brazil and inspired by neighborhoods in Rio - is designed to give the people that wear them a bit of that Brazilian spirit in every step.
Every one of the six styles - crafted in Brazil and inspired by neighborhoods in Rio - is designed to give the people that wear them a bit of that Brazilian spirit in every step.
“Bullish perfectly captured the energy we sought to convey.”
Delta Shoes CEO
As part of the Movers' rebranding effort, we built the brand’s new DTC website to take the brand online, and developed key influencer partnerships and specialty retailer relationships in Brazil.
As part of the Movers' rebranding effort, we built the brand’s new DTC website to take the brand online, and developed key influencer partnerships and specialty retailer relationships in Brazil.
Due to the deep connection that was created between Delta Shoes and Bullish, our team opted to take a portion of our compensation as a percent of sales. Shop Movers.
Due to the deep connection that was created between Delta Shoes and Bullish, our team opted to take a portion of our compensation as a percent of sales. Shop Movers.
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