GK9

Global K9 Protection (GK9) had earned a sterling reputation in explosive detection and K9 security, quietly safeguarding airports, logistics hubs, and critical infrastructure nationwide. Operationally elite but brand-invisible, GK9’s presence didn’t reflect its stature or potential.

In early 2024, a private equity sponsor brought in Bullish with a bold brief: articulate a more ambitious vision, elevate the brand strategy, and create a commercial presence worthy of GK9’s elite capabilities to transform a high-performing operator into a category-defining brand.

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Our research showed that GK9 uniquely combines a client-first-mission-mentality with top-tier detection. We developed GK9's positioning to reflect what we came to call its “elite detection services."

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Using GK9's new brand strategy, we developed a visual identity system, photo library, new website, vans and campaign built on clarity and impact while owning an identity that is modern and premium.

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“Bullish understands our vision more than anyone else.”

Eric Hare, GK9 CEO

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Our campaign builds on the insight that security decision-makers seek knowledge and data as a way to mitigate against security risks, which flexes across mainstay and growing industry types. 

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