Out of a merger, BR Brands and Dixie were looking to create a new, premium house of brands built on trust, efficacy and a higher standard.

They had over 10 years of experience, a robust portfolio and unmatched scientific leadership. In other words, they could walk the walk. So, we threw the cannabis references out the window and built a brand to light the way forward.

We developed a name that embodied strength and direction. Then we infused a classic look with sharp, modern details to create an aesthetic that feels timeless and enduring while conveying movement toward a higher standard.