We invested in FixMyCar because the proposition was remarkable: a subscription service that brings mechanics to your door. But people weren’t used to this model, and the brand wasn’t communicating the benefit.

We had to reshape the brand around the experience. This was less about repair, and more about care. So instead of taking cues from the world of mechanics, we turned to the world of wellness.

We introduced “Car Care” with a new name and identity built on peace of mind, reworked the digital experience, and created new brand touchpoints that unified our network of drivers and mechanics.