How do you re-democratize the joy of sneakers?


Visual ID System
Product Launch

The sneaker drop has become an aggressive and exclusive game. But, Nike wanted to make sure there was something for everyone. So, for the first time in 10 years, Nike and Foot Locker teamed up to drop a line of 90s inspired Air Max. We created an integrated design/communications system that aimed to weave the culture of the 90s into sneakerhead culture of today. Our campaign featured Instagram celebrities and up-and-coming athletes alongside 90s hip-hop legend Fat Joe. Everything we did — even the roller skating activation we concepted for Atlanta — was designed to come alive in social and make the stories around the shoes just as valuable as the colorways themselves.


Looking for a job/internship?

We are looking for people who want to help build the most remarkable businesses in the world. Is that you? Tell us why and include your LinkedIn profile and/or resume at

Looking to hire an agency?

If you are a CEO, COO, CMO, or Marketer and interested in understanding how we could help provide our breed of services in the name of growth, we’re happy to engage in a confidential discussion at

New York / Denver / Stamford / Portland