How can we get people really excited about slowing down?

LIGHT-01-Phone

Brand Strategy
Go-to-Market Launch
Brand/Messaging Architecture
OOH/Advertising
Store
PR Strategy and Support Implementation

The Light Phone was inspired by two Google app designers (Joe and Kai) that grew weary of what they were being asked to do by Google (make apps “more addictive”). They set their minds toward trying to help people to pull back from technology a bit. They developed a beautiful product designed to be used as little as possible; focusing on just the essential “tools” one needs to live their lives. Bullish played the role of investor and launch CMO, creating and implementing an integrated campaign aimed at launching a revolution (and gaining the attention of the next set of investors).

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