How do we chart a new path when so many are being taken?

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BellRock is a on a mission to a create a portfolio of premium Cannabis brands like no other. The company - the result of a merger between BR Brands and Dixie - has an approach to Cannabis like few others. With that in mind, we worked with them to develop a name for the company that embodied the "standard setting" nature of what they were creating — BellRock — the oldest lighthouse in the world. The BellRock brand tells the story of illuminating the path forward for the cannabis industry. In an uncertain and volatile category, we aim to communicate stability, balance and precision. We infused a classic look with sharp, modern details to create a brand aesthetic that feels timeless and enduring. The brand mark references the stable foundation of architectural forms and is balanced by directional elements that convey movement toward a higher standard.

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