As the winner of our first-ever $24K for 2024 initiative, Bullish's Agency partnered with RADD Foods to refresh the non-dairy cheese brand's packaging and other visual elements. The results were featured in The Dieline.

"Radd Foods’ new visual identity is very reminiscent of VHS boxes from their 80s and 1990s heydays, a brand trend that’s grown in popularity recently.

The latest, colorful, vibrant, and high-energy branding starkly contrasts the company’s previous look, which had a folksier approach with a natural and health food aesthetic," writes The Dieline's Rudy Sanchez.

Find our full case study here.