Bullish's redesign for Hoop Tea's spiked iced tea packaging channels a charming retro aesthetic while maintaining a modern appeal. Inspired by Hoop Tea's Ocean City origins, the design captures the essence of an all-American summer with a classic twist, featuring ample white space and a vertical logo. This packaging revamp enables Hoop Tea to expand its presence beyond the Northeast region while preserving its nostalgic and beachside brand identity.