From Ad Age’s Lindsay Stein:

“Bullish puts its money where its mouth is. The three-year-old shop, owned by Deutsch veterans Mike Duda and Brent Vartan, works on a pay-for-performance compensation model, so it can earn key performance indicator-based bonuses from some clients and return on equity from others. When not investing in the likes of Warby Parker and MatchaBar, it got work for Anheuser-Busch, Pepsi and others. And it turned heads when it dropped GNC to invest $250,000 in vitamin supplement startup Care/of.”